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NEW YORK Yahoo! is kicking off a wide-ranging brand advertising campaign that seeks to provide myriad examples of how the portal can serve the needs of many types of audiences.
The “Be a better…” push, created by WPP Group’s Soho Square and OgilvyOne, has an all-encompassing theme that is meant to highlight how Yahoo! can be many things to many people. It will run online, on TV and radio, and in print.
Creative executions show how Yahoo! Improves people’s lives.
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