Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After a two-year hiatus from TV and radio, Gojo Industries has returned to advertising for Purell hand sanitizer brand with a radio campaign from Wyse Advertising.
The Cleveland shop’s ads break on network radio later this month and are aimed at mothers with children under 12. To that end, copy features words from children to which only an experienced parent could relate.
“Mom, why do hamsters pee when you squeeze them?” a youngster says in one spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in