WWE Effort Touts Digital Initiative

World Wrestling Entertainment last week launched a trade campaign promoting its first foray into digital cable. Print ads from independent Red Tettemer in Philadelphia use past and present WWE stars, who are shown discussing the merits of the client’s WWE 24/7 SVOD service. The Stamford, Conn.-based client spends about $10 million a year on ads, according to TNS Media Intelligence/CMR.