Wunderman Trims N.Y. Staff by 3%

NEW YORK The New York office of Wunderman has cut about 15 jobs, or 3 percent of its staff, sources said. The office employs more than 450 staffers.

The cuts, which spanned several departments, including finance, account management and human resources, came roughly five months after Ivan Salazar replaced Pat Przybyski as office CFO. The agency’s president is Steve Zammarchi. Key clients include Hewlett-Packard, Citibank, Pfizer and the American Institute of Certified Public Accountants.

“From time to time we bring our staff levels in line with revenue,” said an agency representative, who acknowledged a cut but declined to discuss specific numbers.

Wunderman, a unit of WPP Group’s Young & Rubicam Brands, is a finalist in a review of direct marketing duties on Citibank’s U.S. credit card business, which is now split among some 20 agencies, including Wunderman, which handles the lion’s share. The other contenders are WPP’s Grey Direct in New York, Interpublic Group’s Draft FCB Group in New York and Havas’ Euro RSCG DRTV in Chicago [Adweek Online, July 10].

The Long Island City, N.Y., client is said to be looking to consolidate the business at one or two shops, according to sources. Some of the assignment involves the marketing of cross-promotional deals, such as Citibank’s myriad partnerships with other brands. Revenue on the account is estimated at $20 million.

Agency presentations have taken place over the course of several months and the finalists are awaiting a decision. The contenders are still being evaluated and a decision is not expected until at least the second half of the month, a client rep said today.