Wunderman N.Y. Names Interactive Lead

NEW YORK Wunderman has brought on Tina Miletich to be its New York office’s first managing director of interactive.

Miletich, who will report to Wunderman New York president Steve Zammarchi, will be in charge of Wunderman’s interactive strategy and design, in addition to pursuing new business and projects with existing clients. About 40 people will report to her in the newly created position, which a Wunderman representative said was necessitated by increased demand for interactive services from clients.

Miletich, 39, comes to WPP Group-owned Wunderman after consulting for Greenfield Online, a Web market research firm. She was executive director at Blue Dingo, a New York agency, from 2002-05. Prior to that, Miletich worked at a series of design and interactive agencies, and founded her own Web shop, Girlzilla, in 1997.

Chevron, Pfizer and Citibank are among the Wunderman clients using the agency for interactive work.