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NEW YORK Wunderman has won direct- and relationship-marketing chores for the Pfizer allergy medication Zyrtec.
The WPP Group shop landed the business following a review that also included Havas’ Arnold, Publicis Groupe’s Arc Marketing and Omnicom Group’s Merkley Newman Harty & Partners, according to Michal Fishman, public relations director of U.S. pharmaceuticals at the client.
“[Wunderman’s] creative energy really helped us realize they were the right partners to provide consumers with the motivation to be proactive in their healthcare,” Fishman said.
Interpublic
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