Writing on the

Writing on the Wall

In the three days after Fallon creatives posted a real phone number in a Lee Jeans ad that showed a 90-foot woman walking around a city, the Minneapolis shop was besieged with 15,000 calls and 90 hours of messages. (The message directs callers to a Lee Web site.) Fallon cd Dave Damman says messages range from a man inviting the woman to a drive-in movie to a 6-foot-4 man wondering if he is too small for her.