Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – Wrigley’s will soon look to segment the gum-chewing market yet again, this time targeting elderly consumers. Wrigley’s ongoing campaign has positioned its flagship brand as an option for smokers trapped in smoke-free environments. Now Wrigley marketers are planning to sell the 55-plus demographic on gum-chewing’s link to saliva promotion and cavity fighting, a notion that has been touted by Warner-Lambert’s Trident brand and Wrigley’s own Extra Sugar Free brand.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in