The Wm. Wrigley Jr. Company has suspended R&B star Chris Brown from use as its spokesman and star of the ad campaign for Doublemint gum.
Brown sang about the “Double your pleasure, double your fun” brand by reworking it into his hit song “Forever” last summer, which doubled as a Doublemint jingle. Brown also sang and danced in the ad. While the gum brand hasn’t officially fired Brown, the star and his campaign are being suspended “until the matter is resolved,” per the company.
“Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen,” Wrigley said in a statement.
On Sunday evening as the Grammy Awards were being aired live, local Los Angeles newscasters announced that singer Chris Brown was “at large” for an unidentified crime. Later, it was announced that Brown had turned himself in that night for an alleged assault that occurred early Sunday morning on his girlfriend, the singer Rihanna. Brown was charged with “making criminal threats” then released on $50,000 bail. Both artists were up for awards and expected to appear at the Grammys. Additional assault charges have not yet been filed against Brown.
It’s a great week for endorsement-endings, of course. Just ask Michael Phelps, who lost his Kelloggs deal thanks to an indiscreet rendezvous with a loaded bong.