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A Bay Area boutique is hoping to break into bigger markets with a new radio campaign for Good Guys electronics, a California retailer with more than 75 stores on the West Coast.
Wrecking Ball, based in San Francisco, created four spots for the Alameda, Calif., retailer. They will break throughout the West Coast through the end of July. Spending was not released.
Agency officials said they targeted the spots at men 18-24 years old—a primary consumer group for high-powered stereos, stylish cell phones and other gadgets, according to the agency.
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