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WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile ad tech company Adelphic.
Since joining Joule in March 2012, Rosen has served as Joule's CEO for the Europe, Middle East, and Africa region. In his new role, Rosen will report to Rupert Day, former COO of GroupM and now CEO of WPP media unit tenthavenue, Joule’s parent company.
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