WPP Shops Clean Up at World Effies

NEW YORK Bartle Bogle Hegarty’s “Keeping skin amazing” campaign for Unilever’s Vaseline won the Gold Global Effie at the World Effie Awards held Feb. 28-29 in Singapore.

Ogilvy & Mather’s “Pro-Age” campaign for Unilever’s Dove brand took the Silver prize, while JWT’s “Drop a jean size challenge” for Kellogg’s Special K won Bronze honors.

WPP’s Mindshare swept the Global Effies as the winning media partner for all three campaigns. In addition, WPP had the most winners of any holding company with five. (Ogilvy and JWT are both WPP shops; BBH is a backed by Publicis Groupe.)

The Global Effies honor effective brand ideas running across at least countries in two or more regions worldwide within the last three years.

BBH’s provocative work repositioned Vaseline as the skin authority and ran in 15 countries. Other shops participating in the campaign were Colangelo (point of sale materials) and MBooth (public relations).