WPP Sees Boost in Profit

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WPP Group—boosted by the better-than-expected performance of mature geographical markets and traditional media—said 2010 earnings before interest, taxes, depreciation and amortization jumped 16 percent to $2.3 billion. Revenue climbed 7.4 percent to $15.2 billion.

“Following a brutal 2009, when the post-Lehman financial world did not come to an end, as some had feared, 2010 was a year of significant recovery, as clients refocused on top-line sales growth and expansion, particularly in faster-growth geographic markets, as well as continued cost containment in the slower-growth markets of the United States and Western Europe,” the holding company said in a statement.

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