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In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as a “big, bold, surprising move.”
For its own part, the company said it would ramp up the pace and volume of its activities in areas like fast-growing markets, new media, data investment management and the application of technology.
“To underline the importance of these strategies and their client centricity, we are raising each of our fast-growth market and new-media sector targets from 35-40 percent of total revenues to 40-45 percent each, over the next five years,” WPP said in a statement.
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