‘Wow! Wow! Wubbzy!’ Attacks Supermarket Aisle

When grocery shopping it will be hard to miss Wow! Wow! Wubbzy! The Emmy-Award winning animated kids series has signed cross-promotional deals with Minute Rice, On-Cor Frozen Foods, The Joy Cone Company, Darling Clementines and Jolly Time Pop Corn.

Minute Rice will promote the series on three million packages through October. It will dangle a $3 mail-in rebate for the purchase of any Wow! Wow! Wubbzy! DVD and 14 oz. box of rice.

On-Cor frozen foods will also be promoting a $3 rebate offer, with the purchase of a DVD and two family-size entrees, from Oct. 11 through December. It will be advertised via a freestanding insert hitting 23 million households. From Nov. 2009 to Feb. 2010, consumers will also have an opportunity for a $3 mail-in rebate when purchasing a DVD 5-lb. bag or 2- or 3-lb. bag of Darling Clementines fruits.

Through September, consumers who buy a DVD and select Joy Cone products can receive a free plush toy. And, in conjunction with participating Meijer stores, consumers who purchase a DVD can get free Jolly Time Pop Corn through September.

Of the array of packaged goods deals, Julie Cartwright, senior vice president of brand marketing at Anchor Bay Entertainment said in a statement, “Each one [of the companies] is tops in their field and will help augment the fun and relatable qualities of Wubbzy among children and families all across the country.” Anchor Bay, a division of Star z Media, LLC, distributes Wow! Wow! Wubbzy! on DVD.