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The World’s Smallest Ad Agency has unveiled a campaign to help launch a dot-com startup dedicated to educating and supporting families, care-givers and communities about ad-vanced care planning and options.
The four-person shop in Westport, Conn., named the client in nearby Rowayton “Jasperon” referring to a crystal purported to have “healing properties,” including the power to “bring together all aspects of one’s life,” said agency president Reneé Mandis. “The client wanted flexibility in what the company could offer, which you couldn’t get with a more literal name.”
A 30-second spot features a rapidly aging man, swirling DNA helixes and a voiceover stating: “Our life expectancy has gone up 20 years in three generations.
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