The World’s Best Print Ads, 2011-12

38

Grand Prix: Benetton (1 of 3)

—Agencies: Fabrica, Treviso, Italy, and 72andSunny, Amsterdam
World leaders were shown kissing in these audaciously Photoshopped ads from the clothier's "Unhate" campaign.

37

Grand Prix: Benetton (2 of 3)

—Agencies: Fabrica, Treviso, Italy, and 72andSunny, Amsterdam
World leaders were shown kissing in these audaciously Photoshopped ads from the clothier's "Unhate" campaign.

36

Grand Prix: Benetton (3 of 3)

—Agencies: Fabrica, Treviso, Italy, and 72andSunny, Amsterdam
World leaders were shown kissing in these audaciously Photoshopped ads from the clothier's "Unhate" campaign.

35

Gold Lion: Amnesty Int’l (1 of 4)

—Agency: Lowe Ginkgo, Montevideo, Uruguay
This powerful campaign, drawing attention to state-sanctioned murder, restaged old photographs—minus family members who had mysteriously gone missing.

34

Gold Lion: Amnesty Int’l (2 of 4)

—Agency: Lowe Ginkgo, Montevideo, Uruguay
This powerful campaign, drawing attention to state-sanctioned murder, restaged old photographs—minus family members who had mysteriously gone missing.

33

Gold Lion: Amnesty Int’l (3 of 4)

—Agency: Lowe Ginkgo, Montevideo, Uruguay
This powerful campaign, drawing attention to state-sanctioned murder, restaged old photographs—minus family members who had mysteriously gone missing.

32

Gold Lion: Amnesty Int’l (4 of 4)

—Agency: Lowe Ginkgo, Montevideo, Uruguay
This powerful campaign, drawing attention to state-sanctioned murder, restaged old photographs—minus family members who had mysteriously gone missing.

31

Gold Lion: Axe (1 of 2)

—Agency: BBH, London
The explosive power of attraction was humorously illustrated in these ads from Axe Anarchy for him and her. The tagline: "Unleash the chaos."

30

Gold Lion: Axe (2 of 2)

—Agency: BBH, London
The explosive power of attraction was humorously illustrated in these ads from Axe Anarchy for him and her. The tagline: "Unleash the chaos."

29

Gold Lion: Carlton Mid (1 of 3)

—Agency: Clemenger BBDO, Melbourne, Australia
"Stay a little longer," said these ads for Carlton Mid beer. If you leave the bar too early and spend too much time at home with the wife, bad things can happen.

28

Gold Lion: Carlton Mid (2 of 3)

—Agency: Clemenger BBDO, Melbourne, Australia
"Stay a little longer," said these ads for Carlton Mid beer. If you leave the bar too early and spend too much time at home with the wife, bad things can happen.

27

Gold Lion: Carlton Mid (3 of 3)

—Agency: Clemenger BBDO, Melbourne, Australia
"Stay a little longer," said these ads for Carlton Mid beer. If you leave the bar too early and spend too much time at home with the wife, bad things can happen.

26

Gold Lion: Claro (1 of 4)

—Agency: Ogilvy, São Paulo, Brazil
Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.

25

Gold Lion: Claro (2 of 4)

—Agency: Ogilvy, São Paulo, Brazil
Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.

24

Gold Lion: Claro (3 of 4)

—Agency: Ogilvy, São Paulo, Brazil
Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.

23

Gold Lion: Claro (4 of 4)

—Agency: Ogilvy, São Paulo, Brazil
Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.

22

Gold Lion: Maxam toothpaste (1 of 2)

—Agency: JWT, Shanghai, China
"Don't let germs settle down," said the copy line on these toothpaste ads, showing ancient ruins being excavated from inside teeth. Another strong showing from JWT Shanghai, which won the Press Grand Prix in 2011 for a Samsonite ad.

21

Gold Lion: Maxam toothpaste (2 of 2)

—Agency: JWT, Shanghai, China
"Don't let germs settle down," said the copy line on these toothpaste ads, showing ancient ruins being excavated from inside teeth. Another strong showing from JWT Shanghai, which won the Press Grand Prix in 2011 for a Samsonite ad.

20

Gold Lion: McDonald’s (1 of 3)

—Agency: DDB, Johannesburg, South Africa
Hosting a birthday party means welcoming your child's monstrous friends into your house. Let us deal with them, McDonald's said in this hilarious series. The campaign won two golds in Press—three ads together won in the Product & Service category; and two ads, "Billy" and "Theodore," won in the Craft category for illustration.

19

Gold Lion: McDonald’s (2 of 3)

—Agency: DDB, Johannesburg, South Africa
Hosting a birthday party means welcoming your child's monstrous friends into your house. Let us deal with them, McDonald's said in this hilarious series. The campaign won two golds in Press—three ads together won in the Product & Service category; and two ads, "Billy" and "Theodore," won in the Craft category for illustration.

18

Gold Lion: McDonald’s (3 of 3)

—Agency: DDB, Johannesburg, South Africa
Hosting a birthday party means welcoming your child's monstrous friends into your house. Let us deal with them, McDonald's said in this hilarious series. The campaign won two golds in Press—three ads together won in the Product & Service category; and two ads, "Billy" and "Theodore," won in the Craft category for illustration.

17

Gold Lion: Mercado magazine (1 of 3)

—Agency: JWT, Buenos Aires, Argentina
Three intricately designed print ads illustrated the changing nature of global finance, culture and politics by creating one nation's flag out of another's iconic imagery. This execution fused Brazil and the U.K., as the former has taken over for the latter as the world's sixth-largest economy. "The world's is a hard place to understand," said the copy.

16

Gold Lion: Mercado magazine (2 of 3)

—Agency: JWT, Buenos Aires, Argentina
Three intricately designed print ads illustrated the changing nature of global finance, culture and politics by creating one nation's flag out of another's iconic imagery. This execution fused China and the U.S., with the former taking over for the latter as Europe's top trade partner. "The world's is a hard place to understand," said the copy.

15

Gold Lion: Mercado magazine (3 of 3)

—Agency: JWT, Buenos Aires, Argentina
Three intricately designed print ads illustrated the changing nature of global finance, culture and politics by creating one nation's flag out of another's iconic imagery. This execution fused India and China, with the former taking over for the latter as the world's top weapons importer. "The world's is a hard place to understand," said the copy.

14

Gold Lion: Mercedes-Benz (1 of 3)

—Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Mercedes vans come with flexible seating arrangements—you can move the seats into almost any configuration. This campaign illustrated that by using different configurations in the shape of letters to spell out the words "Family," "Business" and "Leisure."

13

Gold Lion: Mercedes-Benz (2 of 3)

—Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Mercedes vans come with flexible seating arrangements—you can move the seats into almost any configuration. This campaign illustrated that by using different configurations in the shape of letters to spell out the words "Family," "Business" and "Leisure."

12

Gold Lion: Mercedes-Benz (3 of 3)

—Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Mercedes vans come with flexible seating arrangements—you can move the seats into almost any configuration. This campaign illustrated that by using different configurations in the shape of letters to spell out the words "Family," "Business" and "Leisure."

11

Gold Lion: Ray-Ban (1 of 4)

—Agency: Marcel, Paris
Ray-Ban did a campaign called "Legends" for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban's history. The photos, carrying the longtime tagline "Never hide," were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—"1942 Lovers," "1956 Dancing," "1965 Miniskirt" and "1992 Rapper" won a gold for Craft in photography; the same ads, minus "1965 Miniskirt" won a gold in Product & Service.

10

Gold Lion: Ray-Ban (2 of 4)

—Agency: Marcel, Paris
Ray-Ban did a campaign called "Legends" for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban's history. The photos, carrying the longtime tagline "Never hide," were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—"1942 Lovers," "1956 Dancing," "1965 Miniskirt" and "1992 Rapper" won a gold for Craft in photography; the same ads, minus "1965 Miniskirt" won a gold in Product & Service.

9

Gold Lion: Ray-Ban (3 of 4)

—Agency: Marcel, Paris
Ray-Ban did a campaign called "Legends" for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban's history. The photos, carrying the longtime tagline "Never hide," were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—"1942 Lovers," "1956 Dancing," "1965 Miniskirt" and "1992 Rapper" won a gold for Craft in photography; the same ads, minus "1965 Miniskirt" won a gold in Product & Service.

8

Gold Lion: Ray-Ban (4 of 4)

—Agency: Marcel, Paris
Ray-Ban did a campaign called "Legends" for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban's history. The photos, carrying the longtime tagline "Never hide," were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—"1942 Lovers," "1956 Dancing," "1965 Miniskirt" and "1992 Rapper" won a gold for Craft in photography; the same ads, minus "1965 Miniskirt" won a gold in Product & Service.

7

Gold Lion: Surfrider Foundation (1 of 4)

—Agency: Young & Rubicam, Paris
People proudly posed with trash fished from the ocean in these amusing ads from the environmental group, urging beach cleanup.

6

Gold Lion: Surfrider Foundation (2 of 4)

—Agency: Young & Rubicam, Paris
People proudly posed with trash fished from the ocean in these amusing ads from the environmental group, urging beach cleanup.

5

Gold Lion: Surfrider Foundation (3 of 4)

—Agency: Young & Rubicam, Paris
People proudly posed with trash fished from the ocean in these amusing ads from the environmental group, urging beach cleanup.

4

Gold Lion: Surfrider Foundation (4 of 4)

—Agency: Young & Rubicam, Paris
People proudly posed with trash fished from the ocean in these amusing ads from the environmental group, urging beach cleanup.

3

Gold Lion: Volkswagen (1 of 3)

—Agency: DDB, Sydney, Australia
Park-assist technology, which helps you parallel park, is never more useful than when you've got extremely delicate objects on both sides of you.

2

Gold Lion: Volkswagen (2 of 3)

—Agency: DDB, Sydney, Australia
Park-assist technology, which helps you parallel park, is never more useful than when you've got extremely delicate objects on both sides of you.

1

Gold Lion: Volkswagen (3 of 3)

—Agency: DDB, Sydney, Australia
Park-assist technology, which helps you parallel park, is never more useful than when you've got extremely delicate objects on both sides of you.