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Work took the scenic route to win the creative portion of Super 8 Motels’ $12 million account, the client confirmed.
The agency pitch team drove the 2,700 miles from its Richmond, Va., office to the client’s Canadian re-view site in Calgary, Alberta
“They needed a new campaign developed for their franchisee meeting this November,” said shop chief executive officer Don Just. “There was a short time window to understand the brand and its personality.”
Just, Work president and executive creative officer Cabell Harris, and director of new business Tina Puente interviewed room maids, managers and customers at dozens of Super 8 Motels en route.
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