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ATLANTA In its new broadcast campaign for the Virginia Tobacco Settlement Foundation breaking on Monday, Work answers the question, “Can anybody tell us why smoking isn’t stupid?”
The effort targets youth ages 10-17, letting “tweens” and teens illustrate why smoking is uncool, according to the Richmond, Va., agency.
“Buttman,” a not-so-superhero, is the star of three television commercials that illustrate the ill effects of smoking. Because he smokes, Buttman is weak, has no money and is dirty, smelly and unpopular.
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