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After introducing itself to America in 2015 at the year's biggest advertising event, Tel Aviv-based website-development company Wix.com says it will return for Super Bowl 50.
"We're really happy with what we achieved last year—we did a great campaign, not just a spot," Omer Shai, Wix's CMO told Adweek. "This year was almost a no-brainer."
During February's Big Game, Wix will run a 30-second spot with a larger digital campaign that begins in the weeks leading up to the event.
In an interesting twist on the agency-client model, Hollywood film studio DreamWorks Animation is behind the ad's creative, showing how more brands are betting on alternatives to traditional ad agencies.
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