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McCann-Erickson’s Los Angeles office has won its fourth new account this year.
TVN Entertainment Corp. in Burbank, Calif., has awarded advertising duties on a fee basis for its Digital Cable Television to the agency after a review. Billings are estimated at $5-6 million, according to industry estimates. The shop competed against three or four undisclosed Los Angeles-area shops. There is no incumbent.
“[The account win] fills out a lot of things we’re doing in the entertainment area,” said Hank Wasiak, McCann’s executive vice president, general manager.
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