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Despite a purported $200 million marketing campaign, the launch of Microsoft’s Windows XP operating system was only a modest success, moving just 300,000 units since Oct. 25, less than Windows 98 sold for the same time period, according to NPD Intelect.
Steve Koenig, senior analyst at the Port Washington, N.Y.-based NPD unit, said Microsoft’s last consumer OS release, Windows Me, sold around 200,000 units for the same period. “[XP] was right in between 98 and Me,” said Koenig.
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