Wieden Advances ESPN Creatives

NEW YORK Wieden + Kennedy here has promoted Derek Barnes and Paul Renner to co-creative directors from associate creative directors.

Working as a team, they are best known for their contributions to ESPN’s long-running “This is SportsCenter” campaign. Their most recent World Cup-themed work on the account featured voiceovers by the members of U2.

The pair has also shaped the cable network’s Monday Night Football campaign.

Both report to co-executive creative directors Kevin Proudfoot and Todd Waterbury.

Proudfoot said, “This promotion was a natural next step for Derek and Paul, and certainly well deserved based on their contributions to the ESPN brand. While ESPN’s voice has remained relatively consistent over the years, both the complexity of the business and the amount of work we’re doing to help them grow has increased.”

A 10-year veteran of the independent agency, Barnes began as a copywriter at the shop’s Portland, Ore., headquarters, where he worked on tltaVista, Coca-Cola, Miller Brewing and Nike.

Renner joined Wieden here in 2003, his second tour of duty at the shop following stints at agencies such as Havas’ Arnold in Boston and Omnicom Group’s Goodby, Silverstein & Partners in San Francisco.

“Derek and Paul’s promotions are not only due to their mastery of ESPN’s brand voice but to their ability to help articulate that voice in highly integrated, highly relevant ways,” Waterbury said.

Clients of Wieden’s New York office include regional Nike advertising and that company’s Michael Jordan brand subsidiary, ONE.org, ABC-TV and Sharp Electronics.