Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, vp, sales and strategy, MySpace and MySpace Latino.
Speaking at the Association of Hispanic Advertising Agencies’s 2009 Media and Account Management conference in Las Vegas last week, Miravate stressed social media can be used as either a tactical or strategic medium.
“You bring what you do in your daily life online and social media is enabling that. You can run a simple banner or create a brand profile,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in