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When people follow a brand on Twitter — a behavior mystifying to many non-Twitterites — what motivates them to do so? A report released this month by ExactTarget takes a look.
In online polling fielded in April among respondents 15 and older, such followers were asked to identify the various factors that have moved them “to follow a company, brand or association on Twitter.”
The foremost reason, cited by 38 percent, was “to get updates on future products.”
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