Why the 165-Year-Old Buffalo Check Is 2015's Hot Holiday Pattern

We assembled an entire outfit from it

Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill in Chatham Run, Pa. reprised a black-and-red, twill plaid that the Scots had called Rob Roy. But since the designer happened to own a herd of buffalo on the side, he called it buffalo check.

Fashion trends come and go, but 165 years on, buffalo check is arguably more popular than ever. Are you getting a lot of holiday catalogs around now? Well, open them—chances are you'll see something that comes in buffalo check.

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Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.