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ANSWER…
. . . BellSouth’s $21 million corporate branding
challenge: WestWayne
or Merkley
Newman
Harty?
See page 10.

Harvest E-Time
Ant Farm Gets Busy for MyHome.com
MyHome.com has assigned the $5 million-plus online portion of its
$25 million marketing account to Ant Farm Interactive. The Atlanta-based Internet specialists will handle both media and creative services for the e-commerce site, which calls Pasadena, Calif., home. See page 2.

DON’T HURRY HOME
Lake Lanier Islands (Ga.) Resort
has awarded its
$2 million-plus ad account to Cole Henderson Drake. The Atlanta agency’s mission is to upgrade the image of the facility from a one-day family attraction to an extended-stay,
four-star destination.
















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