WHO’LL

ANSWER…
. . . BellSouth’s $21 million corporate branding
challenge: WestWayne
or Merkley
Newman
Harty?
See page 10.

Harvest E-Time
Ant Farm Gets Busy for MyHome.com
MyHome.com has assigned the $5 million-plus online portion of its
$25 million marketing account to Ant Farm Interactive. The Atlanta-based Internet specialists will handle both media and creative services for the e-commerce site, which calls Pasadena, Calif., home. See page 2.

DON’T HURRY HOME
Lake Lanier Islands (Ga.) Resort
has awarded its
$2 million-plus ad account to Cole Henderson Drake. The Atlanta agency’s mission is to upgrade the image of the facility from a one-day family attraction to an extended-stay,
four-star destination.
See page 3.
BELTWAY INSIDER
Today is launch day for Adworks’ Washingtonpost.com multimedia branding campaign. The effort introduces a new positioning for the Web affiliate of The Washington Post. Avoiding the snobby appeal of the paper, the D.C. agency offers a more
common approach.
See page 5.
PLAYGROUND GAME
Sandbox.com, an online venue that tests sports and financial skills, is on a fast track to find an agency by Nov. 1. The Fairfax, Va.,
company wants a shop with branding muscles in New York or Washington, D.C., for its $15-20 million account.
See page 5.
SAILING AWAY
Celebrity Cruises of Miami is set to name Saatchi & Saatchi in New York the winner of its $35 million account. WestWayne in Miami and two other New York shops were contenders.
See page 10.
hear them roar
Ads with a girls-
can-do-anything
message–Adidas, Gatorade and
Mattel–were the
big winners at the
Advertising Women
of New York’s The Good, the Bad and the Ugly Awards, writes Emily Fromm. The big losers?
Lingerie models. Also, Tanya Irwin explores car-free car ads. Plus, Mark Dolliver and Barbara Lippert.
See page 24.