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BOSTON Dean Foods has issued a request for proposals to undisclosed shops nationwide as it reviews the ad account of White Wave Silk Soy Milk, a client representative confirmed.
The work has been with Havas’ Arnold in Boston for the past two years, and the agency is likely to defend, said David Kargas, a representative for White Wave in Boulder, Colo.
Client executives have told agencies that they plan to spend more than $30 million next year, sources said, although historically spending has been under $10 million.
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