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General Mills has enlisted Tiger Woods and Golf Digest for a promotion on 1 million boxes of Wheaties next month.
The package calls for a 22-page booklet — “The Making of a Champion”– with dozens of Woods photos to be shrink-wrapped to the familiar orange boxes. In it, Woods will describe the “key people and events that have helped shape my philosophy of continually striving to be the best I can be — not only in golf but in every aspect of life.”
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