Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
HEMPEN ALE
AGENCY
The Columbia Group, Baltimore
CLIENT
Frederick Brewing, Frederick, Md.
MEDIUM
posters
CREATIVE DIRECTORs
Cristina Creager, Andy Dumaine
ART DIRECTORS, COPYWRITERS
Mark Eden, Jeff Grutkowski
ILLUSTRATOR
David Butler
And in California, another Hempen ad tells us, “it’s illegal to set a mousetrap without a hunting license.” When a new category emerges, as hemp-seed beer has, its advertising indicates whether it’ll be a passing fad or a lasting niche. This campaign tends toward the fad end of the spectrum. A mention of Hempen’s “Award-winning taste” is given minimal play, almost as a bit of puffery.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in