What's In A Name?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Goodby, Silverstein & Partners’ creative team has once again called on agency president Colin Probert to add a little spice and humor to a print campaign.
His name appears in a new ad (shown here) for Hewlett Packard’s new HP DeskJet 1000C Professional Series printer, which appeared this month in business magazines nationwide.
In the ad, “Colin Probert. President” is inscribed on a nameplate affixed to an important-looking door. Attached is a note-printed, it is implied, on the new HP printer-from “Bruce Clifford,” an employee at the fictitious International Consolidators Inc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in