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With the Internet having become a kind of cooking utensil, consumers are increasingly on the alert for assistance from online grocery ads. A new report from About.com about “home cooks” — i.e., those who prepare all or part of a meal from scratch at least twice a week — identifies elements that make online ads for food most likely to catch respondents’ eyes (see the chart).
Polling for the report (conducted online during the summer) also asked home cooks to cite the genres of meal they’re most apt to prepare.
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