Laurence Boschetto Executive vice president, director of account services, Adler Boschetto Peebles & Partners, New York.
Suit Georgio Armani, dark navy blue, from Saks Fifth Avenue, New York City.
Accessories Blue Canali shirt and a Missoni tie, both purchased on the Via Veneto in Rome; Ferragamo shoes.
‘The right jacket or tie is just another prop that illustrates to a client that you understand their business and corporate culture. When visiting Christian Dior fragrances, for example, I’ll go for a more fashionable look–Armani jacket, Canali slacks, blue-suede Gucci loafers. For client Primestar, the satellite TV provider, a more casual look is suitable–Mondo turtleneck, Cole-Haan shoes. But for meetings with CBS/Group W Satellite Communications, this demands no less than a dark suit, white shirt and perhaps a slightly funky tie. Mostly, I enjoy mixing traditional and untraditional pieces, joining together Versace with Brooks Brothers, Armani with The Gap.’
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity