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By Sarah Jones
BOSTON–Spalding Sports Worldwide is leveraging its 15-year relationship with the National Basketball Association in two new TV spots created by Winstanley Associates in Lenox, Mass.
Spalding hopes to boost awareness of its brand and its NBA partnership through the 30-second ads. By this time next year, the company will have spent close to $2 million on advertising for the basketball group, according to Joe Baltronis, director of marketing for the sporting goods division.
The Lenox, Mass.,
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