Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Kathy Tyrer and Teresa Buyikian
LOS ANGELES–Bruce Silverman, the former president of Asher/Gould, has joined Western International Media as president of the media agency’s newly formed Western International Advocacy Group.
The division, based in Los Angeles, will focus on media buying for political and cause-related businesses. ‘These clients often need to use media very differently than conventional advertisers,’ said Michael Kassan, Western International’s president and chief operating officer.
‘We’ve formed this division to provide special strategic and tactical services to agencies handling these accounts, to shops who want to handle these accounts, and directly to clients,’ Kassan added.
While Western currently handles political and cause-related business, that business has not been grouped under one division.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in