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LOS ANGELES – Dick Macedo, president Wells Rich Greene BDDP here, said you can count his agency down, but not out, despite the shop’s loss of its only L.A.-based client, MGM, to Foote, Cone & Belding/L.A.
‘We probably have the finest group of movie marketing people here. We’ll keep that team together for some time to take our show on the road,’ Macedo said.
Some 35 staffers based in L.A. worked on the movie studio account, which Wells Rich has had for nine years.
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