Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When you envision your dream house, do you situate it in a specific ZIP Code? If not, it may be a sign you aren’t rich. The 2008 Coldwell Banker Previews International Luxury Survey found affluent homeowners focusing on highly specific locales when imagining their dream houses. In fact, 17 percent said they’ve considered moving “expressly to obtain a specific address or ZIP Code.”
Released last month, the survey was conducted by International Communications Research in April among homeowners whose primary residence is valued at more than $1 million (or, in California, more than $2 million) and who also have at least $1 million in investable assets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in