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McCann-Erickson SW’s Initial TV Work Focuses on Destinations
DALLAS–McCann-Erickson Southwest has launched a new television campaign for La Quinta Inns, the first since winning the client’s $10 million account last year.
Three 30-second spots juxtapose offbeat travel destinations with the amenities offered by the hotel chain.
The Center For Wooden Boats in Seattle is shown followed by shots of a spacious room interior and the invitation to “drop anchor at La Quinta.” Bizarrely painted and decorated cars from Houston’s Art Car Museum are seen cruising the city streets as a voiceover says, “So if you’re ever in Houston, check out the art cars and then check in to La Quinta.”