Weiss Stagliano Retools to Manage Growth, Future

Seeking to better manage growth after years of seesaw billings, Weiss Stagliano Partners has expanded its management ranks and formed an alliance with a second European agency.
The New York shop has added Andy Smith as operations director, Paul Cowan as managing director and Lindsey Evans as business development director–all new positions. Each also received a small, undisclosed equity stake.
At the same time, the agency is working on a project basis with Dublin, Ireland, shop O’Malley and Hogan, in addition to longtime partner Australie in Paris.
“We want to have a solution that gets us big and able to serve big clients without actually having to sell” the agency, said shop president Adam Stagliano, 44, who partners with creative director Marty Weiss, 46.
Now in its 11th year, Weiss Stagliano claims billings of $120 million–up from $90 million six months ago and down from $140 million in 1997. New accounts include Bain de Soleil and hotel brands St. Regis and The Luxury Collection. The agency’s latest win is Derby Cycle’s $15-20 million global ad account.
The management moves come years after the departure of partners Nat Whitten and Tom Carroll, and two years after losing Barnes & Noble and Guerlain. With Smith, Cowan and Evans, “we’re in a better position to manage and absorb growth,” Stagliano said.
The new executives, who arrived over the past three months, have spent the bulk of their careers in London.
Smith, 31, is a co-founder of St. Luke’s, London, and former operations director at Delaney Fletcher Bozell in London. At Weiss Stag-liano, he manages day-to-day operations.
Cowan, 35,the former marketing director and director of client services at Delaney Fletcher Bozell, focuses on account services, while Evans, 29, who has held account posts at the London offices of Publicis and McCann-Erickson, is pursuing new business and strategic alliances. K