This Week’s Must-Haves: Chic Beach Accessories and an Inflatable Paddleboard in Hot Hues

This week, the Adweek staff is highlighting fun summer accessories including an inflatable paddleboard, a luxe beach towel and a cooler with a battery-powered blender. Take a look! 

1

Pop Inflatable Paddleboard $999

So you want to get in on the stand-up paddleboarding trend but don’t have the desire to transport (not to mention the space to store) an 11-foot-long board? The solution: Pop Paddleboards’ inflatable version. Made from the same material used for inflatable boats, it can be filled up to 15 psi and features a nonslip traction pad to help keep you stable, an adjustable paddle and an ergonomic handle for easy carrying. When not in use, the deflated board can be stored in a travel bag. And did we mention that both the hot pink (shown here) and bright blue colors are ridiculously stylish? Buy it: poppaddleboards.com

2

Zuzunaga Beach Towel $150

Sure, you could use one of the worn-out beach towels from the closet of your summer rental. Or you could upgrade to this luxe version from Zuzunaga. Woven in Portugal, the towel is decorated with a rainbow-hued geometric pattern and features a double-sided design that’s both super-soft and absorbent. Buy it: yliving.com

3

Coolest Cooler $485

There’s a good reason the Coolest Cooler was the most-funded Kickstarter project of 2014: It’s cool. The souped-up container has everything for your next party, including a battery-powered blender, waterproof USB charger, wireless speakers, built-in LED, bottle opener, cutting board, plates and more. And yes, it’ll keep your drinks cold, too. Buy it: coolest.com

4

Sunnylife Beach Sounds Speaker $49

Worried about getting sand in your fancy wireless speakers? This water-resistant model from Sunnylife is tailor-made for long days at the beach. There’s a retro-inspired radio tuner, volume dial and bass control, with a 3.5mm hookup and a foam-lined compartment to safely house your smartphone. Buy it: sunnylife.com

5

Sun Bum Sunscreen $10-16

According to our unscientific research, you’re a lot likelier to use sunscreen if it comes in chic packaging. The color of each bottle of Sun Bum denotes the level of SPF, while the formula is endorsed by the Skin Cancer Foundation. Buy it: trusththebum.com

6

Mal Clapchair $659

Add some style to your poolside lounging with this colorful chair from Dutch design house Mal. Inspired by furniture designer Gerrit Rietveld’s iconic 1923 Red and Blue Chair, the Clapchair is reinterpreted with an oakwood frame and a water- and UV-resistant canvas seat. Buy it: mal-furniture.com

This story first appeared in the Aug. 17 issue of Adweek magazine. Click here to subscribe.