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NEW YORK Less than 30 percent of consumers find Unicast’s new video commercial annoying, a smaller percentage than those perturbed by TV and pop-up advertising, according to new research from Dynamic Logic.
The six-week study was based on the responses of nearly 4,000 Web surfers, half of whom were exposed to the video units from Pepsi, Honda and Vonage on About.com, AccuWeather, ESPN, Lycos, MSN and UGO.
The full-screen, broadcast-quality ad, which debuted in January, loads while users are idle on a Web site and then plays without delay when they move between pages [Adweek, Jan.
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