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NEW YORK?Faded Glory, Wal-Mart’s private denim-driven lifestyle brand, dips its toes in consumer marketing waters with the launch of its Web site, www.fadedglory.com. Agency is in-house.
The move comes at a time when denim has reemerged as a fashion must-have and competition heats up among basic and fashion jeans brands. Last year, Faded Glory rated as the No. 1 brand of women’s jeans in unit and dollar sales within the mass channel for the second year in a row, according to NPD Group, N.Y.
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