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New york During its annual network marketing summit at its headquarters in Bentonville, Ark. last week, Wal-Mart revealed that, over the next 12 to 14 months, it will completely overhaul what is already the country’s largest in-store advertising network to make it more nimble, more targeted, and even less easy to avoid.
Until now, most of Wal-Mart’s ads appeared in a single loop that ran throughout the stores, meaning all shoppers saw the same ads at the same time, regardless of where they were.
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