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NEW YORK Wal-Mart says it is serious about going “green” and encouraging its customers to also do so. To support its position, Wal-Mart this week will launch what it called “the most comprehensive environmental sustainability campaign” in company history.
The effort, via Interpublic Group’s The Martin Agency, Richmond, Va., includes TV, radio, Internet and a 16-page insert in May issues of general-interest magazines. Spend for the effort was not disclosed.
Seven 30-second spots focus on various areas of sustainability to support in-store efforts around Earth Month 2008.
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