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BOSTON W.A. Wilde said it has launched Wilde Direct, which will be run as an independent agency unit inside the larger direct response and fulfillment company.
Wilde has tapped Tammy Casserly to serve as president of 25-person Wilde Direct. Her management team will be comprised of Sally Moren, director of strategy and creative planning, and Bruce Wagoner will be managing director.
Casserly has been with Wilde for 13 years, most recently as vice president of sales.
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