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BOSTON Volkswagen on Friday said it has named Adrian Hallmark executive vice president of its North American operations, where he will lead marketing and sales efforts for the brand.
Hallmark had been sales director at VW-owned Bentley, and he now swaps jobs with Len Hunt, who just three days ago signed off on VW’s $400 million account switch to Crispin Porter + Bogusky in Miami from Arnold in Boston without a review [Adweek Online, Sept. 6].
VW
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