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NEW YORK Virgin Mobile’s first work from Havas’ McKinney, now rolling out in New York, proclaims, simply, yet boldly, “You rule.”
The effort praises famed neighborhoods including Bed-Stuy, Chinatown and Hell’s Kitchen with copy such as, “Presenting an idea as awesome as you: plans without annual contracts.” There are also more generic iterations (“Car-service drivers, you rule”) designed for posting in any area.
“We’ve attempted to change the conversation about wireless,” said client CMO Howard Handler.
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