Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Conn. Beverage Client Looks South for Creative Infusion
BOSTON–In the midst of retooling its marketing approach, Virgin Drinks USA has moved national creative chores to Long Haymes Carr from Ground Zero and has ended its relationship with KSL Media.
Long Haymes, Winston-Salem, N.C., prevailed in a review over Avrett, Free & Ginsberg, Mad Dogs & Englishmen and CMG Communications, all in New York, said Sheryl Fischer, vice president of marketing for the Wilton, Conn., client.
Fischer declined to discuss budget figures, though annual spending is believed to be in the mid- to low-seven figures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in