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The Partnership for Drug-Free Kids has a new campaign for its Above the Influence program that takes stop-motion techniques into a live-action setting. Created entirely pro bono by Boston-based agency Hill Holliday, the campaign is a follow up to the Partnership's emoji-filled campaign targeting millennials.
To bring the stop-motion campaign "Who Controls You?" to life, the Partnership tapped Vine influencer Maris Jones and production company Adolescent. Jones, who has been using Vine for about a year and a half and experimenting with stop motion all her life, directed the five 15-second spots and one 30-second spot illustrating issues mosts teenagers face: bullying, body image, drugs and drinking.
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