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NEW YORK Century 21 has added two TV spots to its Hispanic marketing campaign.
The ads, created by The Vidal Partnership, New York, will air on Spanish-language networks including Univision and Telemundo. The campaign is part of a long-running marketing effort to Hispanics, a representative for Century 21 said Thursday.
Both ads play off the importance of home and family, and position Century 21 as the most trusted way to buy real estate. They direct viewers to www.century21espanol.com,
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